Mission Statement
The Appalachian Adventure Company was founded to share the stoke of adventure while protecting and preserving our planet.
Four Core Values
We take the lead and find our own route.
Good instincts are hard-earned and enhanced over time by experience.
We trust our instincts and take the lead in the field and the office.
Experiences with The AAC will be remembered!
We all have a limited amount of time on this planet and our fondest memories are our lived experiences.
The AAC specializes in curating your most memorable experiences.
Our network is our net worth.
When it comes to outdoor industry connections and relationships we are beyond fortunate. These relationships are our greatest asset and maintaining them in a mutually beneficial manner is paramount to our success.
We inspire and empower
people to protect and preserve our planet!
The planet is the tie that binds us. Through our endeavors we strive to inspire and empower others
to protect and preserve our planet through their own actions and platforms.
Founder + Steward of the Stoke
Steven Reinhold
Steven Reinhold is an avid explorer and adventure philanthropist who has pursued his passions around the globe. He created the #trashtag cleanup effort, has represented Big City
Mountaineers' Summit for Someone Program and served as
Backpacker Magazine's Brand Ambassador.
Steven founded The Appalachian Adventure Company in 2014 after climbing several of America's most iconic peaks with the industry's leading guide services. On those original expeditions he realized that mountain guides are the coolest people on the planet and that he found his best self while climbing mountains. The AAC was founded to share the stoke of adventure with everyone!
First Lady of The AAC and International Adventuress,
Beth Reinhold
Beth is the baddest Adventuress on the planet! When she's not shining in front of the camera while traveling around the world, Beth runs the behind-the-scenes action at The AAC. She truly is The AAC's better half and excels at creating engaging and joyful content while on her travels. She also specializes in adventurous mysteries and history!
She has a unique way of capturing the essence of her experiences and enjoying all the little things We're beyond stoked to have Beth
on board with #TheAAC!
Guiding Guru
+ Adventure Chef
Lee Trebotich
Lee Trebotich is a seasoned adventurer and the proud Founder of Food for Adventures! He's famous for bringing his laid-back vibes, edible and medicinal plant knowledge and adventure inspired recipes with him to camp. He is an award winning gear designer, highly educated herbalist and accomplished mountaineer.
Lee is currently endeavoring to climb the 7 Summits!
While on his expeditions he not only climbs with the local communities but intentionally explores their culture through their cuisine. Lee is quite possibly the coolest dude on the planet and we are honored to
have him as our Guiding Guru and Adventure Chef!!!
Confidant + Curator of Experiences
Heyward Smith
Heyward Smith has been with us since The AAC was founded in 2014 but years before that he was the founder of our adventurous spirit! He took Steven on his first and most formative backpacking trip, he was riding shotgun when the #trashtag project was born and he inspired us to seek adventure beyond our comfort zone and the borders of the United States.
Heyward is currently aging like a fine wine while running his family winery, Villa Appalaccia, on the Blue Ridge Parkway in Floyd, VA. He has guided many adventures over the years
and now specializes in wining and
dining our guests on our exclusive
Villa Appalaccia Experience!
#TheAAC Gallery
Confidant +Consultant
Shannon Davis
Shannon Davis appreciates the scenic route. That’s how he wound through a career, which saw him leading horse packing trips, writing how-to’s for all sorts of ridiculous things as a Men’s Health magazine staffer, summiting the highest point of each of the 50 states for Backpacker magazine, guiding on Mt. Rainier, stopping at Climbing magazine as editor-in-chief, summiting the Matterhorn, launching an editorial practice for REI, adventuring on assignment in a dozen countries, and serving as editor in chief of Backpacker—his all-time favorite publication. He continues to follow adventure in its many forms and has joined us as a trusted confidant and consultant, co-launching one of The AAC’s keystone experiences, our Content Creator Camp.
Shannon lives on a troutstream outside of Lyons, CO with his son, 105-pound lab, and a few chickens. He’s a Firefighter and EMT at Lyons Fire Protection District and founder of Big Mesa Media, a content marketing and consultancy firm.
